CONCERTO Launches New Video Series “Through the Eyes of the Experts”

The CONCERTO project is launching a new video interview series, “CONCERTO – Through the Eyes of the Experts”, offering audiences a closer look at the people, ideas, and scientific goals driving the project forward. 

The campaign begins with an introductory video that presents the experts behind the project and explores what makes CONCERTO exciting and meaningful for them. Featuring Stefano Materia (BSC), Simone Mantovani (MEEO), Catherine Morfopoulos (ICL), Sébastien Garrigues (ECMWF), Pier Luigi Vidale (UREAD), and Daniele Peano (CMCC), the first episode highlights the collaborative spirit of the project and the shared motivation to improve our understanding of the Earth’s complex systems.

The introductory video marks the beginning of a broader communication campaign that will continue with six follow-up episodes. Each upcoming video will focus on a specific topic and objective within the project, explaining key scientific concepts and demonstrating their relevance to real-world environmental challenges. Topics explored throughout the series will include data sharing platform, Earth observation, Earth system models, photosynthesis and ecosystem processes, the carbon cycle, and land system models.

By combining expert insights with accessible storytelling, the series aims to create an engaging and informative experience for viewers from both scientific and non-scientific backgrounds. Through these conversations, CONCERTO hopes to inspire greater awareness of the importance of collaborative environmental research and the role science plays in understanding and protecting the planet.